Bluesky: Handling Explosive Growth as X/Facebook Alternative”

Bluesky, the social network launched in February 2023 by a small team of techies, has experienced a surge in growth unlike anything they anticipated. Initially introduced as an invitation-only platform with little fanfare, Bluesky has now become one of the most downloaded apps, surpassing 15 million users in just a few weeks. The app has quickly become a top alternative to X, Facebook, and Threads, skyrocketing to the top of app stores on Apple and Google.

The rapid success has created a scaling challenge for Bluesky. The company’s 20 full-time employees have been working tirelessly to manage site outages, glitches, and content moderation issues that come with such explosive growth. Despite this, CEO Jay Graber expressed pride in how quickly the team has been able to scale but acknowledged the “growing pains” that accompany success.

With over one million new users joining daily, Bluesky’s rise reflects the growing demand for new social platforms in the wake of users seeking alternatives to older giants.

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