Shark Tank: Anupam Slams Pitchers, Vineeta Calls Out ‘Jhol’

In the latest episode of Shark Tank India Season 4, Jaipur-based couple Aastha and Radesh pitched their silver jewelry brand, Shyle. Married for nine years, the duo launched their business in 2017 with ₹7 lakh and have since expanded into 17 product categories. Their pitch impressed the sharks with competitive pricing and strong energy, while also sharing funny stories about their marriage.

However, Vineeta Singh raised concerns about their business structure. She called out the “jhol” in their setup, where the company was still a sole proprietorship under Aastha’s name, while Radesh worked as a consultant earning ₹1.5 lakh monthly. This arrangement, aimed at optimizing taxes, didn’t sit well with Vineeta, who also criticized their low customer retention rate.

The couple sought ₹70 lakh for 1% equity. Namita Thapar and Ritesh Agarwal offered ₹70 lakh for 1.5% equity with a 1% royalty until the investment was recovered. Meanwhile, Anupam Mittal made a counteroffer of ₹1.4 crore for 5% equity. The negotiation got intense as Anupam criticized their commitment level. Will Shyle seal a deal with the sharks?

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